{"id":5795,"date":"2025-08-11T12:23:15","date_gmt":"2025-08-11T19:23:15","guid":{"rendered":"https:\/\/wp.arsenalinc.com\/usa\/brick-mortar-subsidy\/"},"modified":"2025-08-11T12:23:15","modified_gmt":"2025-08-11T19:23:15","slug":"brick-mortar-subsidy","status":"publish","type":"page","link":"https:\/\/www.arsenalinc.com\/usa\/brick-mortar-subsidy\/","title":{"rendered":"Brick &#038; Mortar Subsidy"},"content":{"rendered":"<p><strong>Save the Brick &amp; Mortar Gun Shops and the 2nd Amendment<\/strong><\/p>\n<p><strong>Arsenal Inc. Takes Bold Action to Support Brick &amp; Mortar Stores<\/strong><br \/>Arsenal Inc., a trusted leader in the firearms industry, is launching a <strong>pilot subsidy program<\/strong> backed by a fund of up to <strong>$500,000<\/strong> to provide critical support to brick-and-mortar gun shops. This initiative offers substantial subsidies and discounted Arsenal products, giving these stores a <strong>fighting chance<\/strong> to survive and thrive in an increasingly competitive and regulated marketplace.<\/p>\n<p>This issue is widely acknowledged across the firearms industry, yet no other organizations or manufacturers have taken tangible steps to address it. By taking this bold action, Arsenal aims to <strong>set an example<\/strong> for others, demonstrating how we can collectively safeguard the foundation of the firearms industry and protect the Second Amendment.<\/p>\n<p><strong>The Crisis Facing Brick &amp; Mortar Stores<\/strong><br \/>More than 20% of gun shops have disappeared in the past two years, a trend that threatens to weaken the entire industry and erode the infrastructure supporting the Second Amendment. Many remaining stores struggle to compete with online-only retailers, which operate with no inventory, minimal expenses, and paper-thin margins. Meanwhile, brick-and-mortar stores bear the legal and logistical responsibilities of firearm transfers without seeing the full benefits.<\/p>\n<p>These stores are more than just retail outlets&mdash;they are community hubs. They educate first-time buyers, foster relationships built on trust, and uphold the responsibility that comes with defending our constitutional rights. Without them, we risk losing not only businesses but also the culture and community that sustain responsible firearm ownership in America.<\/p>\n<p><strong>What Arsenal&rsquo;s Program Offers<\/strong><br \/>Arsenal&rsquo;s pilot program, executed in partnership with MSR Distribution, is designed to support brick-and-mortar dealers in tangible and impactful ways:<\/p>\n<ul type=\"disc\">\n<li><strong>Substantial subsidies<\/strong> on Arsenal products from a fund of up to $500,000.<\/li>\n<li>Resources to help stores remain competitive and continue their vital role in the firearms community.<\/li>\n<li>A chance for the industry to come together and strengthen its foundation.<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>A Call to Action<\/strong><br \/>This is not just Arsenal&rsquo;s fight&mdash;it&rsquo;s a fight for the entire firearms industry. Arsenal is leading by example, but we call on other manufacturers and distributors to join us in taking meaningful action to support brick-and-mortar stores.<\/p>\n<p><strong>Visit Us at SHOT Show 2025<\/strong><br \/><strong>Arsenal and MSR Distribution Booth #13244, Venetian Level 2<\/strong><br \/>Learn more about this initiative and how Arsenal Inc. is taking a stand to protect the heart of the firearms industry and the Second Amendment.<\/p>\n<p>See the related article on the <a href=\"https:\/\/blog.k-var.com\/news\/industry\/gun-owners-wake-up\/\" rel=\"noopener noreferrer\" target=\"_blank\">Armory Blog<\/a>!<\/p>\n<hr>\n<p><strong>Arsenal-MSR Brick-and-Mortar Dealer Subsidy Program<\/strong><\/p>\n<p><strong>Requirements to Qualify<\/strong><\/p>\n<ul type=\"disc\">\n<li>Must have a physical location (brick-and-mortar store).<\/li>\n<li>Must not be on any current DNS list for past MAP or other violations.<\/li>\n<li>Must agree to comply with Arsenal&rsquo;s MAP Policy and sign an acknowledgment.<\/li>\n<li>Must purchase the minimum number of products specified by MSR Distribution and Arsenal:&nbsp;\n<ul type=\"circle\">\n<li><strong>5 firearms minimum<\/strong>.<\/li>\n<li><strong>Accessories totaling at least 10% of the purchased firearms&rsquo; value<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>What This Program Offers<\/strong><\/p>\n<ul type=\"disc\">\n<li>Access to a subsidy program providing a wide variety of <strong>substantially discounted products<\/strong> from Arsenal through MSR Distribution.<\/li>\n<li>For brick-and-mortar stores purchasing larger volumes (as specified by Arsenal):&nbsp;\n<ul type=\"circle\">\n<li><strong>Listing on Arsenal&rsquo;s website<\/strong> as a Preferred Retailer.<\/li>\n<li>Opportunity to join the <strong>expanded Preferred Retailer Program<\/strong>* (to be implemented soon).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Special Pricing Qualification<\/strong><\/p>\n<p><strong>Firearms:<\/strong><\/p>\n<ul type=\"disc\">\n<li>Minimum: 5 firearms total.<\/li>\n<li>Maximum: 6 firearms per SKU.<\/li>\n<li>Maximum: 60 firearms total.<\/li>\n<\/ul>\n<p><strong>Accessories:<\/strong><\/p>\n<ul type=\"disc\">\n<li>Minimum purchase: 10% of the purchased firearms&rsquo; value (required to qualify for the program).<\/li>\n<\/ul>\n<p><strong>Magazines:<\/strong><\/p>\n<ul type=\"disc\">\n<li>To qualify for <strong>special pricing<\/strong> on magazines:&nbsp;\n<ul type=\"circle\">\n<li>Minimum: 1 case of 40 magazines (SKU: M-AK-40D).<\/li>\n<li>Maximum: 2 cases of 40 magazines per SKU.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Scope Mounts:<\/strong><\/p>\n<ul type=\"disc\">\n<li>To qualify for <strong>special pricing<\/strong> on scope mounts:&nbsp;\n<ul type=\"circle\">\n<li>Minimum: 5 scope mounts of any type.<\/li>\n<li>Maximum: 50 scope mounts per SKU.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>* Preferred Dealer Program qualifications are under development and will be shared soon.<\/strong><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Save the Brick &#038; Mortar Gun Shops and the 2nd Amendment Arsenal Inc. Takes Bold Action to Support Brick &#038; Mortar Stores \u00a0Arsenal Inc., a trusted leader in the firearms industry, is launching a pilot subsidy program backed by a fund of up to $500,000 to provide critical support to brick-and-mortar gun shops. This initiative offers substantial subsidies and discounted Arsenal products, giving these stores a fighting chance to survive and thrive in an increasingly competitive and regulated market<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5795","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brick &amp; Mortar Subsidy - Arsenal Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arsenalinc.com\/usa\/brick-mortar-subsidy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brick &amp; Mortar Subsidy - Arsenal Inc\" \/>\n<meta property=\"og:description\" content=\"Save the Brick &amp; Mortar Gun Shops and the 2nd Amendment Arsenal Inc. Takes Bold Action to Support Brick &amp; Mortar Stores \u00a0Arsenal Inc., a trusted leader in the firearms industry, is launching a pilot subsidy program backed by a fund of up to $500,000 to provide critical support to brick-and-mortar gun shops. This initiative offers substantial subsidies and discounted Arsenal products, giving these stores a fighting chance to survive and thrive in an increasingly competitive and regulated market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arsenalinc.com\/usa\/brick-mortar-subsidy\/\" \/>\n<meta property=\"og:site_name\" content=\"Arsenal Inc\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arsenalinc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ArsenalInc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/brick-mortar-subsidy\\\/\",\"url\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/brick-mortar-subsidy\\\/\",\"name\":\"Brick & Mortar Subsidy - Arsenal Inc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#website\"},\"datePublished\":\"2025-08-11T19:23:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/brick-mortar-subsidy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/brick-mortar-subsidy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/brick-mortar-subsidy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brick &#038; Mortar Subsidy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#website\",\"url\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/\",\"name\":\"Arsenal Inc\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#organization\",\"name\":\"Arsenal Inc\",\"url\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Arsenal-Logo-Stacked-Black_144.png\",\"contentUrl\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Arsenal-Logo-Stacked-Black_144.png\",\"width\":144,\"height\":144,\"caption\":\"Arsenal Inc\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arsenalinc.com\\\/usa\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/arsenalinc\",\"https:\\\/\\\/x.com\\\/ArsenalInc\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brick & Mortar Subsidy - Arsenal Inc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arsenalinc.com\/usa\/brick-mortar-subsidy\/","og_locale":"en_US","og_type":"article","og_title":"Brick & Mortar Subsidy - Arsenal Inc","og_description":"Save the Brick & Mortar Gun Shops and the 2nd Amendment Arsenal Inc. 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